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Significant progress has made in Cambodia after the civil war lasted for three decades. However, given the sheer scale of the damages which still remain in the society are barriers for sparing infrastructures, developing quantity and quality of education, and improving access to health care services. 

In rural areas where 80% of the population live, a large number of people is still suffering from extreme poverty and access to the fundamental services, knowledge, and facilities to improve their livelihoods. Some of the factors for existing chronic poverty in rural areas are in lack of agricultural and marketing skills, lack of agricultural inputs and resources, such as irrigation systems, the distance from urban markets,  limited awareness in nutrition, sanitation and hygiene.  

We, READA, keep challenging these circumstances in order to eradicate long-lasting poverty by using socially and environmentally sustainable approaches. Our dedicated team works closely with the poorest and most vulnerable members of rural communities to increase their incomes and participation in local decision making through empowering them. 


Our vision is for impoverished rural communities to achieve advanced socio-economic autonomy through gaining the necessary knowledge, skills & access to services to undertake and pursue sustainable livelihood activities (ranging from agriculture to small and medium businesses) whilst also increasing awareness on social and health issues. 


To build and strengthen the rural community’s capacity in order to achieve long term sustainability through:

• Poverty reduction
• Imported agricultural products reduction
• Chemical reduction and natural resources caring
• Equity and Equality Development
• Family and SME income generation improvement
• Improve of rural product value chains

supported by:

Lotus AVRDC Kyung Hee University 


 Rural Economic & Agriculture Development Agency (READA) is a non-political, non-religious organization which focuses its efforts on rural community development and livelihood improvement with international and local cooperation partners such as Concern Worldwide/Cambodia, Lotus Relief Charitable Trust, ADDA, AGRISUD International, APO, WFP, DAI, and AIDFI. READA was established in 2004 and registered with the Ministry of Interior in January 25, 2005 Number 090 sCN. It was formed from Cambodian volunteers and a technical assistance group comprised of former AGRISUD International employees.